Hoo Fan Chon (b. 1982) is a visual art practitioner who currently resides in George Town, Penang. He completed his BA in Photography at the London College of Communication, UK, in 2010. His works involve investigating the process of cultural translation, taste as a cultural and social construct, and how our value systems fluctuate as we migrate from one culture to another. His research studies the familiar yet foreign aspects of material culture, the making of cultural symbols and vernacular visual practices, reinterpreting them within contemporary socio-cultural contexts through artwork fabrication, exhibition making, self-published zines, workshops and presentations